Super Bowl Sunday is the second biggest food consumption day in the US (pipped at the post by Thanksgiving), which for major snack producers, translates into billions of dollars spent on coveted TV spots, billboards, celeb reinforcements, immersive experiences...
Givaudan has partnered with neuroscience company Thimus to gain an indepth understanding of the motivations, culture and emotions that underlie the consumers’ experience.
Consumer research by Tate & Lyle reveals almost half of 18-34-year-olds across the UK and Europe tuck into a sweet or savoury baked treat daily. A third of consumers aged 34 and above are doing the same.
Consumers are readying their wallets for increases in grocery bills due to the holiday season, as inflation concerns decrease slightly, 84.51° shared in a recent whitepaper.
As CPG food and beverages companies grow brand penetration, they are met with a consumer who is increasingly savvy in finding the best purchase for their dollar, requiring e-commerce teams to rethink how to attract new customers and keep the ones they...
Soaring energy and ingredient prices, the cost of living crisis, labour shortages and the UK Government’s HFSS regulations - the craft bakery sector has been bombarded with one challenge after another. However, Karen Dear, recently appointed CEO of the...
The first-ever joint Frito-Lay x Quaker US Summer Snack Index shines a light on the snacking supernova and the evolving consumer preferences and habits that will enhance summer experiences.
The functional ingredients specialist has expanded its sugar reduction portfolio with a short-chain fructooligosaccharide (scFOS) that replaces sugar while adding dietary fibre, enabling producers to capitalise on the growing better-for-you demand.
Traditionally, the idea of buying ‘private label’ products in supermarket retailers – products branded by the supermarket itself rather than a more widely available brand, or ‘national brand’ – has been considered the cheap option. Now, due to a range...
Some of the biggest names in the bakery and snacks industries – including Mondelez, Quinn, ADM, PepsiCo, General Mills and Wildfarmed – have signed up to promote the importance of better-for-you farming processes. But there’s so much more to be achieved.
After nearly two decades of first appearing in fast-food restaurants across the US and becoming a go-to favorite for spicy aficionados, sriracha today is not only an established flavor that many consumers love, but according to Kerry’s Taste & Nutrition...
Mondelēz International has released its 2022 State of Snacking report, which reveals that, for the fourth consecutive year, snacking remains a preference over traditional meals, even though consumers are feeling the crunch of the current economy.